Sydney, Australia
Fine jewellery, and gold you can hold.
Prima is an Australian house built on two convictions: jewellery should be made to last generations, and gold ownership should be simple, transparent, and secure.
Our story
Precision, permanence, and a quiet kind of luxury
Prima was founded on the idea that true luxury doesn't shout. Every piece we make and every bar we sell is chosen for what it actually is — not for how loudly it says so. We're building a house Australians trust with two of their most enduring assets: the jewellery they wear, and the gold they hold.
Live now
Gold bullion
PAMP Suisse minted and cast bars, priced against the live spot feed. Fully insured, Australia-wide delivery.
Coming soon
Fine jewellery
Rings, necklaces, earrings and bracelets, designed in-house. Join the waitlist for early access and a launch-week offer.
01
Authenticity guaranteed
Every bar ships sealed with its assay certificate and serial number, verifiable directly with PAMP.
02
Secure, insured shipping
Discreet packaging, signature on delivery, fully insured in transit across Australia.
03
Transparent pricing
Live spot price feed with a clearly published premium — no hidden markups, ever.
